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WEEKDAYS

AirAsia

Tourism attractions in Thailand are always crowded and busy on weekends, meaning that travellers who plan their trips on weekdays would have a better travel experience.

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AirAsia launched a simple but convincing campaign that pointed out the pleasure of travelling on weekdays. The 'Weekdays' campaign features scenic photos of popular destinations in Thailand in the form of a calendar. The ads depict how crowded and busy weekends could be, while the center of the calendar, the weekdays, reveal the better experiences of places, minus the crowds.

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ADSTAR

Golds / Silver / Bronze

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CANNES LIONS

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