KFC
After helping Publicis win a mega KFC pitch, I had the opportunity to build a brand-new creative team from scratch and lead it through some of the most challenging and fun work for one of the world’s most finger lickin’ brands.
THE UNFLUENCER
KFC Buldak Dunked Wingz
From launching KFC’s spiciest menu ever with Thailand’s biggest food influencer, @bankii, to deliberately (un)endorsing our wings and selling out nationwide in just two weeks.
CHIZZALULU CHIZZALALA
KFC CHIZZA
In 2025, KFC brought back The Chizza, one of its most iconic menu items. Half chicken. Half pizza.
But to launch it to Gen Z, a generation driven less by logic and more by chaos, we entered their Italian Brainrot meme culture and created the world’s first edible Brainrot mascot.
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Meet Chizzalulu Chizzalala.
SAUCE REDEMPTION
KFC
We flipped a real in-store sauce-tuation into the most successful sales promotion of the year with Sauce Redemption, introducing the first-ever giant KFC sauce and sending the internet into a frenzy.
BUY ONE.
GET WHATEVER ONE FREE.
KFC IM-KOOM Value Meal
When KFC launched its most value-packed meal, IM-KOOM, we matched it with the most extreme value promo imaginable. Buy one, get whatever one FREE—literally emptying KFC store.
ANANTHAPHAT CHILLI
KFC Chilli Cheese
By digging deep into Thai culture, we resurrected one of the most iconic chants every Thai knows and turned it into a viral launch platform for KFC’s Chilli Cheese menu.
